Why work with us

Our mission is to provide brands with the insight and guidance to help them grow. We’re good at it too.
Whether it is by providing Deliveroo with always-on brand data to support their disruption of a multi-billion-dollar global industry, or through informing Coty with path-to-purchase understanding to improve conversion rates.
What makes us different
We achieve these results through a unique combination of consulting knowhow, research expertise, proprietary technology and in-house design. We treat every project as an opportunity to help our clients compete more effectively, using these skills to tailor our approach to every client and situation. Select the options below to find out more:
Consulting knowhow
We recognise competition comes in all shapes and sizes. Big brands defending against rising brands. New brands disrupting established brands. Brands redefining themselves in changing markets.

Our consultative approach ensures we see research as simply a means to an end – brand growth. We’ll begin by immersing ourselves in your business and learning it inside out. As part of this we’ll work with you to define the business issue being addressed and what a successful outcome looks like. With the issue provisionally defined, we’ll engage your internal stakeholders to get their input, capture their expertise and secure their buy-in.

Our specialist consultants focus on one of only four consumer sectors, ensuring they can help to uncover key insights based on their wealth of experience. They have an unrivalled understanding of how consumers think, feel and behave in these markets and will work with your team to ensure you can act with confidence and make you look good.
Research expertise
We are highly experienced in all forms of qualitative (such as focus groups, online communities and in-depth interviews) and quantitative (such as online surveys, social listening and mobile calendar studies) research techniques, and typically blend a range of approaches to ensure the best possible client outcomes.

Our team has over 300 years of combined experience in research and consulting and are leading the development of new techniques such as VR, video interviews, machine learning and advanced analytics. We do the hard yards, so you can benefit from deeper understanding and clearer guidance.

Areas of particular expertise include our work on the drivers of brand growth, which has recently been supported by the well-publicised work by Byron Sharp.However, we are just as proud of our shopper team who have developed a range of ethnographic and video techniques to guide brands such as Coty, Chanel and Costa; as well as our drinks testing specialists who have carried out dozens of liquid tests for leading companies such as Heineken, Carlsberg and Pernod Ricard.
Proprietary technology
We pride ourselves on our expertise and innovation to help our clients to grow. However, it is our own technology that powers this change within our clients’ businesses.

Our team of 15 software developers ensure that we can deliver all of the data requirements you need, whether that is new question types, online reporting, data APIs and mobile Apps. 
Our research and analysis platform allows us to run projects faster and to a tighter budget. Findings are then brought to life through our proprietary online dashboards, allowing findings to be interrogated anytime, anywhere, with results available at a click of a button. Your fully customised and branded dashboard portal will quickly become the go-to place for your research projects.
Brand development
We build brands based on insight. Our brand team aligns commercial objectives, target audiences and sector dynamics to create new brands and focus existing ones. Our experiences spans core brand strategy to brand communications creation.
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Creative delivery
Things that are beautiful get noticed and create change within businesses. Our in-house creative team, produces material that brings our research and insights to life for all audiences. Typical outputs include global reports, insight films and data animations – all designed to inspire confidence to act.
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Sound like what you’re looking for? Give us a call and let’s talk some more…
Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
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