We are highly experienced in all forms of qualitative (such as focus groups, online communities and in-depth interviews) and quantitative (such as online surveys, social listening and mobile calendar studies) research techniques, and typically blend a range of approaches to ensure the best possible client outcomes.
Our team has over 300 years of combined experience in research and consulting and are leading the development of new techniques such as VR, video interviews, machine learning and advanced analytics. We do the hard yards, so you can benefit from deeper understanding and clearer guidance.
Areas of particular expertise include our work on the drivers of brand growth, which has recently been supported by the well-publicised work by Byron Sharp. However, we are just as proud of our shopper team who have developed a range of ethnographic and video techniques to guide brands such as Coty, Chanel and Costa; as well as our drinks testing specialists who have carried out dozens of liquid tests for leading companies such as Heineken
, Carlsberg and Pernod Ricard.