Research services

Insight for growing brands.

Over the last 30 years we have worked with thousands of clients in a wide range of situations, helping them to grow their brands. Our core areas of expertise are detailed below, however if you have specific needs please get in touch.

Understand your target market

Category due-diligence

Investment clarity. Whether you are investing in a new sector, expanding into a new market or refining your business strategy our due-diligence services are here to help.
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Consumer trends

Where to focus. We have a passion for understanding human behaviour and how it shapes consumer categories. Our work exposes how people think, feel and act.
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Market segmentation

Better targeting. We believe that segmentation can be amongst the most impactful and value creating engagement a company can take as it provides greater focus to a brand’s strategy.
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Thought leadership

Driving the agenda. Our research-backed and beautifully crafted thought leadership has helped to position our clients as authorities in their category, commanding attention from customers and key influencers.
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Brand perceptions tracking

Understanding brand strength. Decades of experience in helping brands to track their long-term performance, providing the insight to grow in an ever-changing consumer landscape.
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BrandVue™

Always-on brand intelligence. BrandVue is our syndicated brand tracker, providing an in-depth evaluation of over 1,000 brands. BrandVue covers a wide range of sectors: Eating Out, Financial Services, Charities, Fashion, Retail, Beauty and Gaming.
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Brand due-diligence

Brand value. Whether you are acquiring a brand, appraising its market position or planning a re-brand, our comprehensive review can inform your decision making.
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Brand strategy research

Best foot forward. Research to provide confidence when considering changes to your brand strategy, logo, visual identity, naming and brand architecture.
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Manage your brand

Manage your communications

Communications development

The right message. A suite of qualitative and quantitative approaches to support the development of new communication campaigns and executions.
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Advertising pre-testing research

Optimising your advertising. Unique research methodology to help refine your communications campaign and media plan before launch.
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Advertising tracking research

Campaign guidance. Robust assessment of how your advertising is performing in terms of reach, message cut-through, branding and impact amongst the target audience.
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Experiential activity assessment

Making a splash. Appraisal of the immediate and longer-term impact of your events, using a mix of in-situ and follow-up interviews; benchmarking results against our experiential database.
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Customer satisfaction surveys

Customer heartbeat. Detailed appraisal of the strengths and weaknesses through the eyes of your customers, along the purchase journey.
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MyVue™

Always-on customer understanding. MyVue™ is our proprietary platform which provides a rich view of your customers’ experiences; driving improvements at a site, regional and brand level.
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Brand communities

Customer-eye view. Online forums to deliver rich insights gathered from hundreds of your customers; solving your business problems.
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Thought leadership

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Enhance your customer experience

Develop and price your products

New product development (NPD) research

Great products sell themselves. Innovative range of quantitative and quantitative techniques to drive fresh thinking and user inspired innovation.
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Pricing strategy research

The price is right. Deep experience in the art and science of price optimisation to drive profitable growth; delivered through a blend of consumer insight, in situ price testing and business modelling.
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Product testing research

Getting to perfect. Hundreds of carefully constructed in situ product tests which have succeeded time and time again. Precision counts.
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Thought leadership

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Path to purchase research

Shop till you drop. Through an integration of research, social listening and passive metering we help you understand how shoppers make decisions along the path-to-purchase and identify which touchpoints are most influential in generating sales.
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Shopper observations

Shopping around. Through discreet ethnographic methods our consultants appraise the behaviour of consumers in situ, interpreting their actions so as to identify new brand opportunities.
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Environmental audits

All over the shop. Careful assessment of the retail environment to identify shopper cues, understand barriers to purchase, and propose opportunities to improve sales performance.
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Retail safari

News on the street. Using a mixture of site visits, shopper observations and messaging analysis our team identifies the trends that will shape the future of your business.
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Understand shopper behaviour

Contact us

If you're interested in any of the services above please do contact us via the form below:
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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
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