Product testing

Providing unrivalled understanding of your target category to help brands make better investment decisions.

Shop till you drop

Through an integration of research, social listening and passive metering we help you understand how shoppers make decisions along the path-to-purchase and identify which touchpoints are most influential in generating sales. Our techniques have been honed through many projects across a wide range of categories such as cosmetics, eating out, alcohol, luxury and consumer electronics.

Restaurants

COFFEE

GYMS

CRAFT BEER

Recent category due-diligence

We have reviewed a wide range of consumer categories for clients and investors.

Sounds like something you need?

Get in touch with our team today.

Getting to perfect

We have conducted 100s of carefully constructed in-situ product tests which have succeeded time and time again. Precision counts - no church halls, no plastic cups; real bars, real glassware, real volumes and real environments. Our liquid testing experience is unrivalled and highlights our excellence in product testing research.

How we help

Set out below are some of the ways we help our clients with their product testing requirements:

> 100+ tests

In the last 5 years across all categories providing benchmarks for comparison.

> Different objectives

Liquid profiling, margin improvement (e.g. ABV reduction), claims, packaging adjustments and concept fulfilment.

> Different categories

Ales, lagers, spirits, pre-mixed drinks, juices and even fish and chip dinners!

> Broad international expertise

Paris, Amsterdam, New York, Milan, Budapest, Hamburg – Shepherd’s Bush and Watford – all in the last year.

> Pre-recruited Product Tests

Private bar environments, fully managed by the expert and experienced test team.

> Rapid Tests

Approaching customers in situation for in-bar product tests with lower sample sizes, shorter questions and fast data turnaround.

> Central Location Tests

Near to main streets and thoroughfares.

> Food Tests

In-pub testing of full meals, rather than samples, mirroring the dining occasion.

> Claims Tests

Unequivocal data to support your trade and consumer claims – the “8 out of 10 drinkers…” approach.

> Qualitative Support

Get the most out of respondents that are already there by talking to them after the test, useful for concept fulfilment, positioning and packaging insight.

Our work in practice

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

Mac

To understand how customers shop for cosmetics in store, including specific decision hierarchy for different categories (e.g. lipstick, eyeshadow).

Coca Cola

To assess the impact of new visibility-driving mechanics in the on trade.

Absolut Vodka

To develop their knowledge of target UK consumer (25-35 year old ABC1 urbanites) decision making on mid/high tempo occasions.

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

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Heineken

To develop their knowledge of target UK consumer (25-35 year old ABC1 urbanites) decision making on mid/high tempo occasions.

Costa Coffee

To establish the ‘store of the future’.

Samsung

To identify the components and zones for their global flagship programme

Potential journey on mobile

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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

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