Providing unrivalled understanding of your target category to help brands make better investment decisions.
Shop till you drop
Through an integration of research, social listening and passive metering we help you understand how shoppers make decisions along the path-to-purchase and identify which touchpoints are most influential in generating sales. Our techniques have been honed through many projects across a wide range of categories such as cosmetics, eating out, alcohol, luxury and consumer electronics.
Recent category due-diligence
We have reviewed a wide range of consumer categories for clients and investors.
We have conducted 100s of carefully constructed in-situ product tests which have succeeded time and time again. Precision counts- no church halls, no plastic cups; real bars, real glassware, real volumes and real environments. Our liquid testing experience is unrivalled and highlights our excellence in product testing research.
How we help
Set out below are some of the ways we help our clients with their product testing requirements:
> 100+ tests
In the last 5 years across all categories providing benchmarks for comparison.