Path to purchase

Providing unrivalled understanding of your target category to help brands make better investment decisions.

Shop till you drop

Through an integration of research, social listening and passive metering we help you understand how shoppers make decisions along the path-to-purchase and identify which touchpoints are most influential in generating sales. Our techniques have been honed through many projects across a wide range of categories such as cosmetics, eating out, alcohol, luxury and consumer electronics.

Restaurants

COFFEE

GYMS

CRAFT BEER

Recent category due-diligence

We have reviewed a wide range of consumer categories for clients and investors.

Sounds like something you need?

Get in touch with our team today.

Shop till you drop

Through an integration of research, social listening and passive metering we help you understand how shoppers make decisions along the path-to-purchase and identify which touchpoints are most influential in generating sales. Our techniques have been honed through many projects across a wide range of categories such as cosmetics, eating out, alcohol, luxury and consumer electronics.

How we help

Set out below are some of the ways in which we help our clients to better understand how shoppers navigate their retail experience and make purchase decisions. These approaches identify insights to improve the shopper experience and highlight opportunities for NPD / range extensions.

> Shop-alongs

Pre-recruited respondents go on accompanied shopper trips to capture details of consumers’ real, in-the moment behaviour and reactions while making purchase decisions.

> Eye tracking

The latest eye tracking technology to truly understand what is seen... and not seen by shoppers, identifying key touch points in the journey – merchandising and PoS.

> In-depth interviews

Expert interviews with key parties e.g. buyers, journalists or industry observers to understand current and future path to purchase factors.

> Exit / Online interviews

Quantitative store-based or online interviews to understand buyer missions, size shopper groups and profile customers.

> Social listening

Careful analysis of social media posts to understand shopper priorities, stories shared by consumers and brands that are delivering leading experiences

> Marketing analysis

Assessment of marketing strategy and investment by brand, key success criteria and opportunities to grow

> Channel analysis

Growth of physical and digital channels, level of intermediation.

> Headroom analysis

Determination of the potential for the brand to grow profitably.

Our work in practice

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

Mac

To understand how customers shop for cosmetics in store, including specific decision hierarchy for different categories (e.g. lipstick, eyeshadow).

Coca Cola

To assess the impact of new visibility-driving mechanics in the on trade.

Absolut Vodka

To develop their knowledge of target UK consumer (25-35 year old ABC1 urbanites) decision making on mid/high tempo occasions.

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

Lifestyle Abstainers & Non-Alcoholic Beverages

Operators can capitalise on the emerging minority of people who are choosing to abstain from alcohol.
Read more >

Heineken

To develop their knowledge of target UK consumer (25-35 year old ABC1 urbanites) decision making on mid/high tempo occasions.

Costa Coffee

To establish the ‘store of the future’.

Samsung

To identify the components and zones for their global flagship programme

Potential journey on mobile

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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

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