Category due-diligence

Providing unrivalled understanding of your target category to help brands make better investment decisions.

Investment clarity.

Whether you are investing in a new sector, expanding into a new market or refining your business strategy our due-diligence services are here to help. We have longstanding expertise and rich proprietary datasets in many key consumer sectors, helping investors and brands to make better investment decisions.

Restaurants

COFFEE

GYMS

CRAFT BEER

Recent category due-diligence

We have reviewed a wide range of consumer categories for clients and investors.

Sounds like something you need?

Get in touch with our team today.

How we help

Set out below are some of the ways in which we have help our clients with better understanding their target category. A typical engagement blends a mixture of primary and secondary research, delivered as a comprehensive report and engaging presentation.

> Market sizing & growth

Size the market, identify key segments and growth patterns.

> Competitive dynamics

Share of key brands, their financial performance, brand health and experience benchmarking, positioning and image in the market.

> Buyer profiling

Socio-demographic and psychographic profiling, to identify hot spots of opportunity.

> Pricing

Benchmarking by key brand and item, identifying opportunities to grow through innovative pricing strategy.

> Customer experience

Site visits to understand buyer behaviour, brand coherency and market stand-out.

> Marketing analysis

Assessment of marketing strategy and investment by brand, key success criteria and opportunities to grow

> Channel analysis

Growth of physical and digital channels, level of intermediation.

> Headroom analysis

Determination of the potential for the brand to grow profitably.

Categories we have recently reviewed

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

Craft Beer

Consumer and trade perspectives of the London beer market to drive Heineken’s investment strategy.

Premium Burgers

Review of the fast growing sub-category as part of Byron’s acquisition.

Property Rental

Assessment of the changing nature of the property rental market on behalf of SpareRoom.

The Housing Crisis – is it all doom and gloom?

What sort of issues do you think families face in the 21st century?
Read more >

Gyms

International assessment of the gym market and latest trends on behalf of Fitness First.

Coffee

Review of the UK / US high-street coffee market as part of Coffee Bean & Tea Leaf expansion.

Not-for-profit

Global review of licensing trends in the not-for-profit sector on behalf of WWF International.

Potential journey on mobile

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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

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