Black Fri-nay

Although Brits are not overtly grateful for this inherited American tradition, we’re always capable of sniffing out a good deal.
By
Daniel Aron

November 30, 2017

Consumers in the UK generally seem unnerved and unmoved by the supposed hype of Black Friday discounts and sales. Over the Black Friday weekend, Morar HPI surveyed 1000 UK consumers and revealed their attitudes to the epic sale. The British public overwhelmingly declared their preference for the traditional BRITISH shopping extravaganza of Boxing Day, with more than double preferring this day of sales compared to Black Friday.

57% of people claim Black Friday is ‘a horrible tradition’ and quite surprisingly both young and older British adults particularly vented their animosity towards the occasion with 43% confirming they ‘hate’ the idea altogether. The Independent ran a study highlighting the fact that the majority of Brits believe Black Friday is little more than a marketing ploy and this correlates with Consumer Group Which? reports that last year's Black Friday deals were cheaper or available at the same price at other times of year. 

However, and despite the indifference and attitudes of partial hatred towards Black Friday, Brits notoriously tend to say one thing and do another, as proven by the fact that retailers are raking in the profits from the phenomenon. The Standard reported “Shoppers in the UK spent £5.8bn on the 2016 Black Friday sales – an increase of 15 per cent on 2015” and Black Friday expenditure in 2017 reached a massive £8bn.

Lest we forget that us Brits are the savviest around. Our study pinpointed the fact that a quarter of people are shrewd Christmas shoppers, benefitting from Black Friday to buy Christmas presents on the cheap.

Although Brits are not overtly grateful for this inherited American tradition, we’re always capable of sniffing out a good deal.

FOLLOW US
Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
Privacy PolicyTerms & Conditions