100 words on...the case for disruptive insight

Data confirms companies create most value through sustained, profitable growth.
By
Julian Dailly

July 12, 2017

Data confirms companies create most value through sustained, profitable growth.

But how?

Three things: Price premiums, disruptive innovation and developing new markets.

But how?

Well, being known for being better, having a unique design philosophy and seeing something where others see nothing.

The journey starts always with one thing: an insight.

At Morar we say an insight is a compelling alternative explanation.

Unlike following best practice, which champions tired, predictable ideas, embracing disruptive insight enables teams to pursue the missed, higher value strategies hidden to others. 

Every day Morar helps its most ambitious clients take a leap of insight. You can too.

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