Ronan Hegarty

Analyst

Ronan is an analyst at Morar HPI. He specialises in developing qualitative and quantitative insights to create exciting, engaging and most importantly, actionable outputs.

Originally from an anthropological+ business development background, he now involves himself in research design, account management and final delivery for a diverse range of key clients. He holds an MSC in Psychological Anthropology and has a passion for blending the benefits of both quantitative and qualitative thinking to every project.

He is an avid writer and has a special interest in how identification with ‘the brand’ underpins our collective conscious and buying habits.

Branding the brain

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Consumer Insight, Innovation and Bravery: A case study of the Nintendo Switch

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SEGA: Brand explosion and annihilation. A lesson for all brands

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