Ronan Hegarty


Ronan is an analyst at Morar HPI. He specialises in developing qualitative and quantitative insights to create exciting, engaging and most importantly, actionable outputs.

Originally from an anthropological+ business development background, he now involves himself in research design, account management and final delivery for a diverse range of key clients. He holds an MSC in Psychological Anthropology and has a passion for blending the benefits of both quantitative and qualitative thinking to every project.

He is an avid writer and has a special interest in how identification with ‘the brand’ underpins our collective conscious and buying habits.

Branding the brain

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Consumer Insight, Innovation and Bravery: A case study of the Nintendo Switch

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SEGA: Brand explosion and annihilation. A lesson for all brands

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