Paul Watts


Paul Watts is a Director at Morar HPI. Paul has considerable experience in designing and managing quantitative research projects and using analytical techniques to uncover genuine insight into consumer behaviour. Paul has a keen interest in how new technology and new ideas get adopted and in understanding the conditions that are required to enable a niche product to evolve into a mass market product. He now leads projects for clients such as Bullitt, BT and Sky.

The key to success in new product introduction

Read more

What makes new ideas, products and brands successful?

Read more
Back to people
Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
Privacy PolicyTerms & Conditions