Paul Watts

Director

Paul Watts is a Director at Morar HPI. Paul has considerable experience in designing and managing quantitative research projects and using analytical techniques to uncover genuine insight into consumer behaviour. Paul has a keen interest in how new technology and new ideas get adopted and in understanding the conditions that are required to enable a niche product to evolve into a mass market product. He now leads projects for clients such as Bullitt, BT and Sky.

The key to success in new product introduction

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What makes new ideas, products and brands successful?

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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

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