Matthew Coles


Matthew is a Director in the Food & Drink division. He has 20 years of experience in research and insight generation for drinks and licensed retail brands, including pubs and bars of all types and standards, in many markets around the globe.

Matthew specialises in the measurement and understanding of new brand and behaviour adoption, from micro margin to mainstream majority. Happiest in the on-trade world of bars, pubs and restaurants, Matt is an eagle-eyed analyst of the behaviour of drinkers and diners. He’s worked for most of the major brewers, distillers and soft drinks brand owners, a host of retailers, and in every major continent. The Cobblers and great shoes are close to his heart and soul.

Lifestyle Abstainers & Non-Alcoholic Beverages

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