Martin Dinkele

Deputy Managing Director

Martin is Deputy Managing Director at Morar HPI. He also leads our drinks and licensed trade research with consumers, customers and shoppers. His particular expertise is in product testing, route to market, path to purchase and outlet segmentation for companies such as Heineken, Carlsberg and Greene King.

Martin is a regular conference speaker and contributor to the trade press, and in recent years has been a judge on the Publican Awards and Beer & Cider Marketing Awards.

Positivity around pubs

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Exploring sweet-spots in drinks NPD

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Avoiding a consumer backlash by doing the right kind of product testing

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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
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