Kate Jacobs

Senior Consultant

Kate Jacobs is a Senior Consultant at Morar HPI. She specialises in behavioural research with a focus  on retail, examining how the shopping environment affects customer behaviour,  buying decisions and brand perceptions. She has managed projects in the UK,  the US and Asia for clients such as Dyson, COTY, MAC Cosmetics, and Bose. She  also has a degree in Consumer Behaviour from Goldsmiths, University of  London.

Sticking the landing

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What is the ‘Commitment and Consistency’ principle?

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Imagined ownership: nudging customers closer to purchase

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