Clive is a Director at Morar HPI and has spent almost 20 years researching consumers. He specialises in brand and MARCOMs evaluation including tracking, pre-testing, strategy development, proposition testing and consumer segmentations.
His expertise and love of exploring consumer behaviour and the influence of MARCOMs, started whilst studying Psychology at university. It further developed through researching the evolution of consumer behaviour and attitudes across a variety of sectors in an increasingly digital and multi-channel world.
He leads several accounts at Morar HPI for large UK retailers and has a wider role in advising on advertising research projects.