Caroline Hawkings

Home & Family Director

Caroline is the Home & Family Director at Morar HPI. Her expertise is in the consumer world, having partnered with many brands looking at how families spend their money, their time, and what matters in and outside the home. Some clients include Barratt Homes, Moonpig, Pearson Education, Sony, and Virgin Holidays.

Her experience spans both quantitative and qualitative methods, from running major global brand trackers to specialist online communities among mums using infant formula.      

Smart Technology: The category everybody seems to be talking about

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What if Haribo did cycle helmets for kids?

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Does fining parents work, or are the savings of a term time trip too attractive to ignore?

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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
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