Adelynne Chao


Adelynne Chao is a Director in the Fashion & Lifestyle division at Morar HPI. She specialises in bringing data and visuals together to tell enlightening stories, often working closely with our in-house creative unit in the process.

She has used this approach to consult with clients such as Burberry, Oracle Retail, Food Doctor and Paperchase, to help them understand their customers and their brand enabling them to create winning product and marketing strategies.

Sharing the responsibility

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Smartwatches: Fashion over function?

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