Our charities team work with some of the UK’s biggest and most respected charities from CRUK, Samaritans, Alzheimer’s Society and GOSH.
The sector shares many of the insight needs of the for-profit world. For example, brand perceptions are critical for ongoing support and mission delivery. Donors and volunteers have deep and varied experiences which need monitoring and managing to ensure loyalty and advocacy. We are also sensitive to what makes charity brands different. We understand that non-profit organisations typically have tighter budgets and a wide range of empowered stakeholders.
What Deliveroo said about us
"Without you guys,
I really wouldn’t be
where I am right now."
What Wagamama said about us
"Thanks to Morar HPI, we’re now closer than ever to understanding the experience of our guests and have a tool that is capable of affecting change at all levels from the restaurant manager and their team to central support functions."
Our consultants, many of whom have direct experience working in not-for-profit organisations, are on hand to lead client through:
> Supporter Segmentation
Defining the different audiences connected to your cause, identifying motivations and engagement triggers.
> Campaign Evaluation
Assessing your marketing outreach and offering communication planning services.
> Supporter journeys
Mapping supporter behaviours and the way they evolve over time.
> Donor Proposition Development
Evaluating and refining donor strategies in a wider commercial context.
> Strategic Repositioning
Commercial and brand consultancy services to focus longer term propositions.
> Brand Modernisation
Positioning the brand to stay relevant while maintaining your values.
Simple and effective evaluations of new concepts or products to identify winners, or to establish if there is sufficient potential to move further down the innovation process
Marketing & category management
Using techniques such as a conjoint to help develop the optimum price points for products or services
Combining primary research with other data to create an accurate view of the addressable market
Applying chaid, cluster analysis and other segmentation approaches to identify key audiences for your brand to target
Mystery visits & audits
Evaluating the customer journey and the path to purchase to identify pain points or key touchpoints to help drive satisfaction and improve operational efficiency
Work & Latest thoughts
Revolutionising Wagamama’s customer experience through reliable, quick and actionable data.