Latest news & views

Positivity around pubs

December 2018
The pub market is reinventing itself and adapting to changing consumer behaviour and needs.
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The FinTech revolution – what’s the fuss about?

December 2018
The rapid rise of financial technology has disrupted a historically rigid and conventional industry.
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Exploring sweet-spots in drinks NPD

November 2018
We are more accepting now of challenging flavours in drinks than we have been for a while, in name if not always in delivery
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Is social media analysis the new astronomy?

November 2018
It’s very easy for us all to become bewildered by the enormity of the social media data around us. But what lessons can we learn from the history of astronomy?
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The key to success in new product introduction

November 2018
Part 2: Inspiring innovators & early adopters
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Misdirection fraud – why we should start paying attention

November 2018
Smarter banking means criminals are having to look for other ways to trick us, but how do banks react to the rise in misdirection fraud?
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Department stores: An inconvenient truth

October 2018
The internet has changed the way we shop. Department stores are worst affected. Only by focusing on convenience can they grow again.
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Sharing the responsibility

October 2018
How sites like Airbnb can attract more hosts
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Smart Technology: The category everybody seems to be talking about

September 2018
Are we all embracing the opportunity to live in a more connected home or are many of us still waiting to be convinced? And what does it all mean for the brands operating in one of the fastest growing sectors?
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Negative Buzz: New data shows how Papa John's will get worse before it gets better

September 2018
The Papa John’s story reminds us of the truism that bad press is bad for business. The BrandVue data helps us understand more about how news and sentiment affects consumer choices.
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i, Waiter

August 2018
Casual brands are beginning to bring in new technology to the dining experience - but how much should they embrace?
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Avoiding a consumer backlash by doing the right kind of product testing

July 2018
There can be consumer backlash when much-loved brands reformulate their product.
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Branding the brain

July 2018
Neuroscience and cognitive psychology have unlocked many profound insights into attention, memory and our fundamental desires. Brands that utilise this knowledge are reaping the rewards.
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Lifestyle Abstainers & Non-Alcoholic Beverages

July 2018
Operators can capitalise on the emerging minority of people who are choosing to abstain from alcohol.
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Non-alcoholic drinks sector offers opportunities

July 2018
There is huge potential for less sweet, more sessionable non-alcoholic drinks that suit premium adult occasions.
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Sticking the landing

July 2018
Using the peak-end rule can create a positive overall experience that stick in customers’ minds.
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In-flight disappointment

July 2018
British Airways’ cost-cutting has led to a brand identity crisis – they need to think and act fast to win back customer loyalty.
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Amuse Yeux: The social media challenge for restaurants

June 2018
James Varlow discusses the challenges and opportunities of social media for restaurant operators.
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Location Based Targeting: How to remain on track

June 2018
If location-based targeting is implemented correctly it could be hugely beneficial in fusing the online and offline experience.
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Beyond a bakery? Looking further into Greggs’ brand strategy

June 2018
The story of Greggs is one of a traditional British bakery turned huge high street player.
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Consumer Insight, Innovation and Bravery: A case study of the Nintendo Switch

June 2018
Why putting all of its eggs in one basket has paid dividends for Nintendo.
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15 ways to grow in the beer market

June 2018
Martin Dinkele outlines the key macro trends and considerations to succeed in the beer market.
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What if Haribo did cycle helmets for kids?

June 2018
Are the rules changing on brand extensions as consumers get used to seeing brands like Amazon enter a broad range of new sectors?
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Is now the time for personal training to get into shape?

May 2018
Traditional gym brands are under increasing pressure to build customer experiences that deliver tangible value to consumers, but still make sense on the balance sheet.
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Marriage & Millennials – Why aren’t they rushing to the altar?

May 2018
Will the Royal Wedding of two millennials inspire others to reverse the declining marriage rate in the UK?
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Coffee - the backbone of the high street

May 2018
By becoming more of a leisure destination with "experience" based outlets, the high street can draw people in. And coffee shops can lead the charge.
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The Housing Crisis – is it all doom and gloom?

May 2018
What sort of issues do you think families face in the 21st century?
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Sun, Spain and Stay-cations

May 2018
What are British holiday makers planning this year?
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Are you clued up on Smart Home?

May 2018
Big tech and those in the business of building houses are clearly gearing up to capitalise on what they see as a burgeoning market.
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Millennials and delivery

April 2018
Looking at our BrandVue tracker - Caroline Jameson shows the rise of this technology-driven relationship.
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Did KFC save its own skin?

April 2018
Our BrandVue tracker showed how the chicken shortage affected consumer perception for the Colonel.
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WPP break up

April 2018
Without research how will we know if the ads are working?
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SEGA: Brand explosion and annihilation. A lesson for all brands

April 2018
The story of SEGA Enterprises is one of a near mythic rise, catastrophic fall and an innovative rebirth.
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The Cocktail Report

April 2018
Cardinal (our drinks specialist division) teamed up with Pub & Bar magazine to bring its readers The Cocktail Report. Showcasing trends, consumer behaviours and findings that will directly impact what drinks pubs & bars serve and how to serve them.
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What is the ‘Commitment and Consistency’ principle?

April 2018
Four ways retailers can use a small customer commitment to inspire a purchase
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Coffee shops and the war on waste

April 2018
More than ever, operators up and down the country are under increasing pressure to reduce their carbon footprint and high street coffee outlets are no exception.
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Imagined ownership: nudging customers closer to purchase

April 2018
Retailers should look to use one of behavioural economics’ most basic principles to get customers to connect with their products on a deeper level.
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Does fining parents work, or are the savings of a term time trip too attractive to ignore?

March 2018
The end of term is nearly here again. For lots of families it’s holiday time as parents take advantage of the two-week break following the long Easter weekend.
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Shopping centres still have a role to play in the increasingly online retail world, but they need to evolve.

March 2018
There will always be a need for ‘bricks and mortar’ shopping. If shopping centres focus on evolving the experience they offer to work alongside online retail, they could continue to have a place in the omnichannel world of the future.
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The ban on energy drinks

March 2018
A triumph for the voice of the consumer, or a knee jerk reaction by brands to a loud minority?
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Avalanche Inbound: The shake up of esports

March 2018
This generational phenomenon has quickly become serious business. There are approximately 191 million esports enthusiasts worldwide and total revenue in 2017 was estimated at £504 million.
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What makes new ideas, products and brands successful?

March 2018
What happens when a new technology or new brand gets launched in the market? What makes the difference between success & failure? How does the psychology of the consumer drive that process? This is the first in a series in which Paul Watts will aim to explore these questions.
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This girl certainly can

March 2018
On the eve of International Women's Day Bethan Palmer shares her view on ThisGirlCan, the campaign aimed exclusively at encouraging women and girls to not only take part, but enjoy sport and physical activity. #InternationalWomensDay
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The last thing people want is an insight. They want growth!

March 2018
In the end, the value of insight is the extra sales, profits and other gains made by acting with insight. This is what people actually seek.
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Consumer confidence at a 5-year low: brands should focus on the essentials in 2018

February 2018
Cautious, squeezed and suffering: consumers are increasingly anxious about the economic outlook with significant implications for brands.
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The baby boomers who built Oxfam feel its pain. It will be Gen X and Y who get the brand back to work.

February 2018
Oxfam has become an iconic global organisation; each year raising millions of pounds and helping millions of people. Recent historical abuse allegations have damaged the brand’s reputation, putting its income and mission at risk. How can Oxfam recover and get back to work?
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Once kids are in the equation, are parents losing their Valentine's Day mojo?

February 2018
We surveyed 1,000 consumers in the UK to discover what British families’ perceptions are towards Valentine’s Day, and the results are quite intriguing...
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Creative Data?

February 2018
If ad agencies ruled in the twentieth century selling aspirational dreams to baby boomers, perhaps data insight agencies are going to rule this century with evidence-based stories for more cynical Millennials and Gen Z?
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Introducing BrandVue Charities from Morar HPI

February 2018
Our goal is to help organisations who can't justify investments in bespoke brand tracking to get the benefits of better information, so they can grow with insight.
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Veganism - not just for Veganuary

February 2018
Sophie Johnson discusses the meteoric rise of vegan food and how the casual dining sector is responding
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Gen Z leading in the romance stakes

February 2018
Our BrandVue tracker tells us that we Brits don’t really do romance...but Generation Z are bucking the trend.
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Brands need to find their 'omnichannel equilibrium'

February 2018
More shopping is moving online & fewer shopping missions are exclusively done ‘in store’. To stay relevant bricks-and-mortar brands need to identify and head for an ‘omnichannel equilibrium’ which is right for them, where the business model and its sales channels are in balance.
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Verdict: Christmas Ads 2017

December 2017
Having collectively acquired tens of millions of views on YouTube, these adverts have remarkably caused 122 million, mostly joyful impressions, across social media platforms.
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Black Fri-nay

November 2017
Although Brits are not overtly grateful for this inherited American tradition, we’re always capable of sniffing out a good deal.
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10 marketing lessons from how millennials are changing the way we eat

November 2017
From the rise of alcohol-free, to the growing importance of experience, new research reveals the restaurant brands attracting millennials.
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Five lessons from Wetherspoon’s results and Byron Sharp

November 2017
Byron Sharp’s principles (and Wetherspoon’s) are not for everyone but what can other operators learn from the pub business in the context of Byron Sharp?
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Who's got my cheeseburger?!

November 2017
If all premium burgers are essentially high quality and the chips pretty much on par except for minor seasoning differences it’s hard to find territory to fight over. Except brand.
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Research and creativity go hand in hand

October 2017
Researchers and creatives shouldn’t fear each other – research has the ability to catalyse great creativity, says Argo’s Paddy Sutton.
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Fashion retail: reviving the in-store experience

July 2017
The experience of shopping for clothes online is better than ever before. It’s so good in fact, that 43% of UK consumers would now say they are most likely to buy their clothes online. How should fashion retailers keep their stores relevant now and in the future?
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How operators can avoid making Orderella’s mistakes

July 2017
How operators can avoid making Orderella’s mistakes. Originally featured on Propel Friday Opinion.
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How to use the power of customer recommendations

July 2017
It may seem obvious but in our experience businesses often overlook one of their best assets for acquiring and retaining customers: their customers themselves.
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Research for an age of uncertainty

July 2017
Another election, another chance for the polls to be wrong. Researchers everywhere are bracing themselves. But why is this happening? Does this mean all research is inaccurate?
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Premiumisation of take aways

July 2017
Walking down the street the other day, 3 guys on bikes with large box-style backpacks passed me within the space of minutes. It’s not the latest sports craze, but an indication of how popular this new way of ordering take-away has become.
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What can we learn from the success of fast casual dining? (fast casual series #2)

July 2017
In part one of this series I profiled the growth of fast casual brands in the UK. In this follow-on post, I’ll outline five areas that characterise fast-casual brands and have contributed to their success, before looking at how full-service casual dining brands can best respond.
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Shaking up the pack: the march of fast casual (fast casual series #1)

July 2017
The so-called ‘consumerisation of technology’ revolution has empowered us in ways thought unimaginable just a decade ago and it has raised the bar around what we expect and are prepared to put up with when dealing with service-led brands.
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100 words on...the case for disruptive insight

July 2017
Data confirms companies create most value through sustained, profitable growth.
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Private capital keeps the casual dining sector thriving by backing new brands consumers prefer

July 2017
Private equity firms love a business in which they can invest. The UK casual dining sector has been a popular choice for private equity over the last 3 decades.
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The rise of voucher culture

July 2017
There are vouchers, offers, discounts and deals everywhere. They’re popping up in the middle of your computer screen and being plastered on big posters in shop windows.
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Reassuringly low brand

July 2017
Lots of bewildered staring into the middle distance. We seemingly decided we’re not European after all, there’s a Donald in the White House, Leicester City won the League.
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Why museums and galleries stretch way beyond beautiful buildings

July 2017
The Design Museum re-opened its doors this weekend at its new home, the former Commonwealth Institute, partly funded by the new luxury flats surrounding this showpiece address.
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Connected data 101 and why it's crucial for your business

July 2017
Our jargon-free Q&A with new Managing Director Julian Dailly shows how it could be useful to businesses from start-up to multinational.
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Changing brand names: Is the risk worthy of the reward?

July 2017
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger Perowne, chief executive of Morar, examines the pitfalls and opportunities.
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The future of research: Evolve or die

July 2017
The future of the research industry is hanging in the balance if it doesn't reach out and reinvent itself. Roger Perowne offers his view on what that future should look like.
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Smartwatches: Fashion over function?

July 2017
Let’s face it. Smartwatches haven’t done as well as we all thought they would. Or rather, people haven’t taken them up as quickly as we thought they would...
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Entrepreneurs: Eclectic mix behind market research business Morar which is far from pointless

July 2017
The research specialist is behind the surveys that power the BBC show and the architect of its growth is 38-year-old Roger Perowne.
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What Coca-Cola's slide down global brand rankings really tells us

July 2017
No matter how indispensable a brand seems, nothing is for ever, and even the biggest names must fight to stay relevant.
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Shattering the glass seatbelt: Time to stop nonsensical table top surveys

July 2017
I’m pretty sure you’ll have been handed one in the last year - I know I have. Along with your bill, and a smile, the waiter delivers a little card asking for feedback on your meal.
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