Time well spent

The market for how and where we spend our free time has never been more competitive, whether it’s indoors watching a Netflix, enjoying a day out at Alton Towers or working out in the Virgin Active. Brands have become short hand for what to do with our time. Our Leisure team is on hand to help brands understand and navigate the market and refine their customers’ experiences.

Combining our research, data and consulting services we provide rich sector insight, reinforcing our clients go-to-market strategies. Creating opportunities that are more appealing to channel customers, shoppers and consumers; and ultimately driving sales.

What Deliveroo said about us

"Without you guys, I really wouldn’t be where I am right now."

What Wagamama said about us

"Thanks to Morar HPI, we’re now closer than ever to understanding the experience of our guests and have a tool that is capable of affecting change at all levels from the restaurant manager and their team to central support functions."

Our expertise

We work with clients to distill their business model to its core fundamentals of customer lifetime value; acquisition, yield, retention and advocacy:

> New Customer acquisition

Evaluate your selling points to see what brought in customers and how to utilise them more.

> Increase cross sell

Identify opportunities to drive sales to your engaged audiences.

> Improve retention

Assess your offering to see what keeps your customers engaged.

> Customer satisfaction

Find out what drives your net promoter score and how to push this further.

> Title

Focus groups

Simple and effective evaluations of new concepts or products to identify winners, or to establish if there is sufficient potential to move further down the innovation process

Marketing & category management

Using techniques such as a conjoint to help develop the optimum price points for products or services

Product testing

Combining primary research with other data to create an accurate view of the addressable market


Applying chaid, cluster analysis and other segmentation approaches to identify key audiences for your brand to target

Mystery visits & audits

Evaluating the customer journey and the path to purchase to identify pain points or key touchpoints to help drive satisfaction and improve operational efficiency

Work & Latest thoughts

Fitness First

We helped the new owners quantify the benefits of rebranding and transforming the member experience so Fitness First would stand out in an increasingly crowded, dynamic market.
Find out more

Branding the brain

Consumer Insight, Innovation and Bravery: A case study of the Nintendo Switch

Is now the time for personal training to get into shape?

Contact Kate Moody to find out more

Kate Moody
Kate is a Director in Morar HPI’s Leisure division. Her expertise is in quantitative and mixed methodology research, in the UK and internationally. Current clients include Fitness First, London Sport, Cineworld and Jetts.
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Morar HPI Limited is part of MIG Global and part of the Next15 Group.

Registered in Scotland: Number SC281352. Registered Office: Biteda Limited, 111 Bell Street, Glasgow, G4 0TQ.
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