We have over 25 years expertise working across the food & drink sector including restaurants, coffee shops, food delivery services, pubs & bars and suppliers. Combining our research, data and consulting services we provide rich sector insight, reinforcing our clients go-to-market strategies.
Creating opportunities that are more appealing to channel customers, shoppers and consumers; and ultimately driving sales.
Working in partnership with our clients we offer:
> Product development
Identifying new product development opportunities, incorporating consumer testing, to deliver commercial success.
> Brand Performance
Assessing brand and commercial performance within clients competitive set, using our own proprietary technology.
> Customer Experience
Provide ongoing measurement of yesterday’s customer experience - capturing site-specific performance daily.
Simple and effective evaluations of new concepts or products to identify winners, or to establish if there is sufficient potential to move further down the innovation process
Marketing & category management
Using techniques such as a conjoint analysis to help develop the optimum price points for products or services.
Combining primary research with other data to create an accurate view of the addressable market
Applying chaid, cluster analysis and other segmentation approaches to identify key audiences for your brand to target
Mystery visits & audits
Evaluating the customer journey and the path to purchase to identify pain points or key touchpoints to help drive satisfaction and improve operational efficiency
Measuring the incidence of various views and opinions in a chosen sample, sometimes followed by qualitative research which is used to explore some findings further.
What Deliveroo said about us
"Without you guys,
I really wouldn’t be
where I am right now."
What Wagamama said about us
"Thanks to Morar HPI, we’re now closer than ever to understanding the experience of our guests and have a tool that is capable of affecting change at all levels from the restaurant manager and their team to central support functions."
Work & Latest thoughts
Revolutionising Wagamama’s customer experience through reliable, quick and actionable data.