30

World Vision

Founded in 1950 to help orphans of the Korean War, the US Christian organisation set up in the UK in 1982 and operates in 100-plus countries. Alongside its focus on children’s welfare, it works to tackle poverty.

BRAND VALUE

The present value of current and future income due to the brand
£182m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
27

ROLE OF BRAND

The importance of brand strength in generating income
50%

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