Founded in 1950 to help orphans of the Korean War, the US Christian organisation set up in the UK in 1982 and operates in 100-plus countries. Alongside its focus on children’s welfare, it works to tackle poverty.
The present value of current and future income due to the brand
BRAND STRENGTH (/100)
The ability for the brand to continue to generate income
ROLE OF BRAND
The importance of brand strength in generating income