34

World Vision

Founded in 1950 to help orphans of the Korean War, the US Christian organisation set up in the UK in 1982 and operates in 100-plus countries. Alongside its focus on children’s welfare, it works to tackle poverty.

BRAND VALUE

This explains brand value
£182m

BRAND STRENGTH (/100)

This explains brand strength
27

ROLE OF BRAND

This explains role of brand
50%
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