49

World Society for the Protection of Animals (WSPA)

The World Society for the Protection of Animals, formed in 1981 from a merger of two animal charities, rebranded in 2014. Campaigns have included ending bear dancing in India and stray dog rabies vaccination schemes across Asia. It offers emergency vet care in disaster areas, most recently following floods in Costa Rica.

BRAND VALUE

The present value of current and future income due to the brand
£78m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
30

ROLE OF BRAND

The importance of brand strength in generating income
50%

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