89

World Cancer Research Fund

Two in five of cancer cases are preventable, according to the World Cancer Research Fund UK, which has focused on the disease’s link with lifestyle since 1990. WCRF has recently published a third report in three decades on prevention through life choices.

BRAND VALUE

The present value of current and future income due to the brand
£23m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
45

ROLE OF BRAND

The importance of brand strength in generating income
35%

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