26

WaterAid

The UK water industry’s response to threats of global drought, WaterAid was set up in 1981 in London and has now expanded its fundraising presence in Australia, Japan, Sweden and the US. HRH Prince Charles, the Prince of Wales, has remained its president. Work includes sanitation, latrine building and hygiene education.

BRAND VALUE

This explains brand value
£218m

BRAND STRENGTH (/100)

This explains brand strength
40

ROLE OF BRAND

This explains role of brand
55%
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