26

WaterAid

The UK water industry’s response to threats of global drought, WaterAid was set up in 1981 in London and has now expanded its fundraising presence in Australia, Japan, Sweden and the US. HRH Prince Charles, the Prince of Wales, has remained its president. Work includes sanitation, latrine building and hygiene education.

BRAND VALUE

The present value of current and future income due to the brand
£218m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
40

ROLE OF BRAND

The importance of brand strength in generating income
55%

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