34

Voluntary Service Overseas

With its vision of a “world without poverty” and clarion call for the young and not-so-young to put idealism into action, VSO has despatched more than 50,000 volunteers to all corners of the globe since 1958, with its present focus on Africa, Asia and the Pacific.

BRAND VALUE

The present value of current and future income due to the brand
£148m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
31

ROLE OF BRAND

The importance of brand strength in generating income
40%

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