The conservation charity has planted 41 million-plus trees since it was founded in1972. With 1,000 sites covering 73 square miles of countryside, the charity plants new woodland as well restoring and preserving ancient sites.
The present value of current and future income due to the brand
BRAND STRENGTH (/100)
The ability for the brand to continue to generate income
ROLE OF BRAND
The importance of brand strength in generating income