93

The Smile Train

The New York-founded medical charity has provided corrective surgery for more than 1m children worldwide with cleft lips and palates since 1999. Training, funding, and resources empower local doctors in 85-plus countries to provide free repair surgery and aftercare.

BRAND VALUE

The present value of current and future income due to the brand
£19m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
41

ROLE OF BRAND

The importance of brand strength in generating income
45%

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