56

The National Deaf Children's Society

Founded by parents concerned about the impact of the 1944 Education Act on schooling for the deaf, the Society provides a wide range of support for children and their families from welfare to educational support. Ambassadors include England rugby star Ben Cohen, who has been deaf since childhood.

BRAND VALUE

The present value of current and future income due to the brand
£65m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
40

ROLE OF BRAND

The importance of brand strength in generating income
45%

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