100

The National Autistic Society

Britain’s charity for people on the autism spectrum, including Asperger syndrome, estimates 700,000 people are affected by the condition in the UK, including the charity’s ambassador TV naturalist Chris Packham. The society runs seven specialist schools –three with ‘outstanding’ Ofsted ratings – and some 70 services supporting adults.

BRAND VALUE

The present value of current and future income due to the brand
£15m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
31

ROLE OF BRAND

The importance of brand strength in generating income
30%

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