16

The Guide Dogs For The Blind Association

Muriel Crooke and Rosamund Bond trained their first four British guide dogs in 1931 and established a charity on Merseyside to promote their work three years later. Eight decades on and Guide Dogs through its work offering mobility and rehabilitation services for the blind and partially sighted. A co-founder of the International Guide Dog Federation, it supports 5,000 working partnerships and matched 728 people with guide dogs in 2017. Around 1,500 puppies are born each year at its National Breeding Centre in Leamington Spa and 1,000 dogs pass annually through its four training schools.

BRAND VALUE

The present value of current and future income due to the brand
£401m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
48

ROLE OF BRAND

The importance of brand strength in generating income
45%

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