44

The Donkey Sanctuary

Celebrating its half century in 2019, the rescue and care operation is one of the world’s largest equine charities. Established by Devonian hotelier Elisabeth Svendsen, following a visit to Exeter market, the charity runs a veterinary hospital and ten sanctuaries around the UK and Europe and works in 35 countries.

BRAND VALUE

The present value of current and future income due to the brand
£94m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
32

ROLE OF BRAND

The importance of brand strength in generating income
50%

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