57

The Children's Society

Established by a Sunday school teacher in the 1880s to offer poor, homeless children in south London an alternative to the workhouse, the society is now a major national provider of frontline services and volunteers tackling child poverty and neglect, working with 11,000 children and young people last year.

BRAND VALUE

The present value of current and future income due to the brand
£63m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
30

ROLE OF BRAND

The importance of brand strength in generating income
45%

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