78

Teenage Cancer Trust

Founded in 1990 to provide specialty teenage and young adult units in NHS hospitals, the trust runs 28 units across cities in the UK that offer specialised cancer care and support for young people aged between 13 and 24.

BRAND VALUE

The present value of current and future income due to the brand
£38m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
37

ROLE OF BRAND

The importance of brand strength in generating income
40%

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