29

Tearfund

The UK Christian relief agency marked its 50th anniversary since it was established by the Evangelical Alliance with a campaign encouraging giving. Working in 50 countries, it focuses on supporting people in poverty and disaster relief. Supporters have included Cliff Richard, with Bear Grylls a current ambassador.

BRAND VALUE

The present value of current and future income due to the brand
£192m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
37

ROLE OF BRAND

The importance of brand strength in generating income
45%

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