29

Tearfund

The UK Christian relief agency marked its 50th anniversary since it was established by the Evangelical Alliance with a campaign encouraging giving. Working in 50 countries, it focuses on supporting people in poverty and disaster relief. Supporters have included Cliff Richard, with Bear Grylls a current ambassador.

BRAND VALUE

This explains brand value
£192m

BRAND STRENGTH (/100)

This explains brand strength
37

ROLE OF BRAND

This explains role of brand
45%
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