40

Sue Ryder

Founder Sue Ryder started her humanitarian work as a secret agent in war-torn Europe, opening her first home for concentration camp survivors in 1952. The charity, now with seven hospices and five care centres, is at the fore of palliative and neurological care.

BRAND VALUE

The present value of current and future income due to the brand
£122m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
29

ROLE OF BRAND

The importance of brand strength in generating income
40%

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