97

Starlight Childrens Foundation

Th etouching mission of this L.A.-founded charity for seriously ill children is to provide laughter and entertainment in hospitals and hospices. Some 600,000 children benefit from its UK work, including its fun centres, used widely for child chemotherapy patients, and wish granting for children with life-threatening conditions.

BRAND VALUE

The present value of current and future income due to the brand
£18m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
35

ROLE OF BRAND

The importance of brand strength in generating income
45%

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