58

St John Ambulance

The UK’s leading first-aid charity, St John Ambulance was created in 1877 as a response to accidents in the workplace, teaching industrial workers first aid so they could provide on-the-spot treatment in emergencies. Today it teaches more than 400,000 people a year how to save lives and attends public events as well as responding to emergencies.  

BRAND VALUE

The present value of current and future income due to the brand
£61m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
48

ROLE OF BRAND

The importance of brand strength in generating income
45%

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