95

SOS Childrens Villages

Founded in post-war Austria in the late 1940s to work with abandoned and orphaned children, SOS Children’s Villages now cares for 60,000 children internationally in more than 550 village communities – with schools, healthcare and family programmes supporting another 328,000 children in surrounding areas.

BRAND VALUE

The present value of current and future income due to the brand
£18m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
35

ROLE OF BRAND

The importance of brand strength in generating income
45%

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