42

Shelter

The housing and homelessness charity launched in 1966 a month after the screening of the BBC television play Cathy Come Home, which raised public outcry about the plight of the homeless in Britain. Shelter over the last half century has lobbied government and provided support for better housing.

BRAND VALUE

The present value of current and future income due to the brand
£110m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
36

ROLE OF BRAND

The importance of brand strength in generating income
45%

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