42

Shelter

The housing and homelessness charity launched in 1966 a month after the screening of the BBC television play Cathy Come Home, which raised public outcry about the plight of the homeless in Britain. Shelter over the last half century has lobbied government and provided support for better housing.

BRAND VALUE

This explains brand value
£110m

BRAND STRENGTH (/100)

This explains brand strength
36

ROLE OF BRAND

This explains role of brand
45%
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