68

Sense

Founded in the mid-1950s by two expectant mothers who contracted rubella and gave birth to deaf-blind babies, that applies its funding towards unlocking barriers to people with complex communication needs. The increased number of older people with dual-sensory loss is a growing focus.

BRAND VALUE

The present value of current and future income due to the brand
£45m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
27

ROLE OF BRAND

The importance of brand strength in generating income
45%

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