51

Scope

Setup as the Spastic Society in the early 1950s by parents and social workers to ensure children with cerebral palsy had access to education, the charity now campaigns for equality for disabled people, and to change public attitudes towards disability and provide direct services.

BRAND VALUE

The present value of current and future income due to the brand
£74m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
30

ROLE OF BRAND

The importance of brand strength in generating income
40%

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