13

Save The Children

Sisters and social reformers Eglantyne Jebb and Dorothy Buxton set up the charity in1919 to help starving children in Germany and Austria-Hungary as the Allies continued their naval blockade after Armistice in November 1918 until the signing of the Treaty of Versailles. The charity was soon organising aid for a famine in Russia. Save the Children staff were among the first into the liberated areas of Europe after 1945, and on the ground in the Korean and Vietnam conflicts and civil wars in Nigeria and more recently Syria. The UK charity since the millennium has broadened its scope to tackle global developmental issues. In 2017, it helped 17 million children in 68 countries, focusing on child protection, rights, education, health and hunger. It works in the UK, as it does internationally, to fight child poverty.

BRAND VALUE

The present value of current and future income due to the brand
£436m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
42

ROLE OF BRAND

The importance of brand strength in generating income
50%

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