70

Samaritan's Purse International Ltd

Setup in 1973 by Franklin Graham, son of the Christian evangelist, Billy, the US aid charity draws its name from the Good Samaritan parable and its “help those in need” teaching. Its UK affiliate funds initiatives in 11 countries, including for clean water and disaster relief.

BRAND VALUE

The present value of current and future income due to the brand
£45m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
33

ROLE OF BRAND

The importance of brand strength in generating income
50%

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