73

Samaritans

The 24-hour, round-the-clock telephone support service for UK and Irish people struggling with emotional distress has more than 200 branches and is one of the beacons of volunteering, since it was established in the early 1950s, with 20,000 offering their time to help last year.

BRAND VALUE

The present value of current and future income due to the brand
£42m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
51

ROLE OF BRAND

The importance of brand strength in generating income
40%

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