3

Salvation Army

Synonymous with muscular moralism, temperance and brass bands in rainy-grey Victorian townscapes, the uniformed ranks of the Sally Army offer Protestantism and charity in 131 countries. Founders William and Catherine Booth set up the Army in 1865 to meet the physical and spiritual needs of Britain’s poor, destitute and hungry.

In the UK, it runs homeless shelters, residential care for the elderly, programmes for the long-term unemployed, support for victims of people trafficking, housing associations and work with addiction. Its emergency teams provided round-the-clock support during the Grenfell Tower fire.

BRAND VALUE

The present value of current and future income due to the brand
£985m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
45

ROLE OF BRAND

The importance of brand strength in generating income
45%

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