22

Royal Society for the Protection of Birds (RSPB)

Europe’s largest nature conservation charity emerged in 1889 out of two women-only protest groups, The Plumage League and The Fur, Fin and Feather Folk, who campaigned against the use of exotic feathers in hats and global plume hunting. With 1.2m members and 180-plus nature reserves, the RSPB works closely with Whitehall on environmental policy. In 2017, its Big Garden Birdwatch, the world’s largest wildlife survey, involved 500,000 people; its Global Seabird Appeal has helped fund its international Albatross Task Force save hundreds of thousands of seabirds from fishing gear.

BRAND VALUE

The present value of current and future income due to the brand
£317m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
34

ROLE OF BRAND

The importance of brand strength in generating income
45%

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