36

Royal National Institute of Blind People (RNIB)

Founded 150 years ago and championed by Queen Victoria, its first patron, it became the Royal National Institute for the Blind in 1953 and rebranded in 2008 as the Royal National Institute of Blind People. A new national advertising campaign prompts the public to "see the person, not the sight loss".

BRAND VALUE

The present value of current and future income due to the brand
£143m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
35

ROLE OF BRAND

The importance of brand strength in generating income
35%

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