74

Royal Marsden Cancer Campaign

Fundraising for one of the world’s leading cancer-research centres, the Royal Marsden, the charity parades a glittering array of trustees and champions, including the HRH The Duke of Cambridge, Prince William, as president; a position previously held by his mother Princess Diana.

BRAND VALUE

The present value of current and future income due to the brand
£42m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
40

ROLE OF BRAND

The importance of brand strength in generating income
35%

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