76

The Royal Horticultural Society (RHS)

The UK’s leading gardening charity endeavours to enrich people’s lives through plants via its gardens (Wisley in Surrey was its first), national campaigns, such as the much-loved Britain in Bloom competition and the RHS Campaign for School Gardening, and big-ticket events including the annual Chelsea Flower Show. It was founded in London in 1804 with just seven members; today there are some five hundred thousand.

BRAND VALUE

The present value of current and future income due to the brand
£40m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
20

ROLE OF BRAND

The importance of brand strength in generating income
45%

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