61

Prostate Cancer UK

The first national organisation for prostate cancer was set up at the Hammersmith Hospital in 1966 to improve care, increase investment and raise public and political awareness of the long-neglected disease. The charity rebranded following the merger of the Prostate Cancer Charity and Prostate Action in 2012.

BRAND VALUE

The present value of current and future income due to the brand
£59m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
42

ROLE OF BRAND

The importance of brand strength in generating income
40%

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