81

Practical Action

Philosopher-economist E. F. Schumacher, author of Small is Beautiful, saw back in the late 1960s that aid should fit the skills and needs of developing countries and the charity’s precursor Intermediate Technology Development Group was born. Active in Asia, Africa and Latin America, the charity benefits 2.8m people worldwide.

BRAND VALUE

The present value of current and future income due to the brand
£31m

BRAND STRENGTH (/100)

The ability for the brand to continue to generate income
37

ROLE OF BRAND

The importance of brand strength in generating income
40%

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